How AI Is Impacting Search Results for Your Leads & The Rise of GEO with Matt Bigach

If you’re still relying solely on traditional SEO to attract
motivated seller leads, you might be falling behind. In this
game-changing episode, I sit down with Matt Bigach, co-founder of
Nexus Homebuyers and Reibar Marketing, to dive deep into
Generative Engine Optimization (GEO)—the next
evolution of search in the age of AI. We break down how
AI-powered search tools like ChatGPT, Perplexity, and Gemini are
transforming how people find information and how investors can
adapt to stay ahead of the competition.





I even do a live test on ChatGPT, and what I discover completely
changes how I see search marketing. We cover why Google is losing
market share, how AI is reshaping search results, and the
practical steps you need to take right now to
optimize your content for AI-driven search. If you want to
future-proof your real estate business, this is an episode you
can’t afford to miss.





Episode Highlights:


[0:00] – Introduction


[1:15] – What is Generative Engine Optimization
(GEO) and how does it differ from traditional SEO?


[4:40] – The shift from search engine results to
AI-curated answers—what this means for marketing


[6:59] – Why content diversity (videos, blog
posts, and authoritative mentions) is crucial for ranking in AI
search


[8:20] – How AI-driven tools like ChatGPT, Perplexity, and Gemini
are shaping the future of search


[10:28] – Action steps to start optimizing for
GEO today


[12:10] – The importance of EEAT (Experience, Expertise,
Authoritativeness, Trustworthiness) in AI search
rankings


[14:35] – How getting featured on prominent blogs and
media outlets can boost your credibility


[18:42] – Live test: I ask ChatGPT where to sell my house
in Chicago—what happens next blows my mind


[20:04] – How reviews and online reputation
impact AI-driven search results


[22:56] – The power of multi-format content and
why video content is crucial


[25:29] – A crazy AI story: How I used AI to design my
latest tattoo and why this proves AI’s impact on every
industry





Five Key Takeaways:


1. AI is reshaping search results – Unlike
traditional search engines that provide multiple options,
AI-driven search tools deliver direct answers, making it crucial
to optimize content for these platforms.


2. Content diversity is key – AI prioritizes
websites with a mix of blogs, videos, reviews, and authoritative
mentions. A single-format approach is no longer enough.


3. EEAT matters more than ever – Experience,
Expertise, Authoritativeness, and Trustworthiness now play a huge
role in search rankings, especially in AI-generated results.


4. Reviews influence AI recommendations – AI
tools are pulling data from reputable sources and favoring
businesses with strong online reputations, including Google and
BBB reviews.


5. Early adopters will dominate – Businesses
that start optimizing for AI-driven search now will have a major
advantage over competitors who delay adopting this strategy.





Links & Resources:





Connect with Matt Bigach: matt@reibarmarketing.com


Learn more at ReibarMarketing.com


Watch this episode on YouTube for the live AI test!





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leave a review to help others stay ahead in the AI
marketing game. See you next week for Part 2 of this
conversation!