Get Ranked by AI Search: The Future of SEO for Real Estate Marketing with Bryan Sekine

In this episode, we dive deep into GEO (Generative Engine
Optimization), a critical strategy for getting your real
estate business ranked in AI-powered searches. Bryan Sekine, an
SEO expert with years of experience, joins the show to discuss
how AI tools like ChatGPT and Gemini influence search
rankings and what real estate investors must do to get
their business featured in AI-generated
responses.





Bryan shares practical and tactical strategies
to optimize your online presence, improve website rankings, and
leverage AI to ensure your business appears when motivated
sellers search for solutions. Whether you’re a seasoned investor
or just getting started with SEO, this episode will provide
clear action steps to stay ahead of the curve in
the evolving world of AI-driven search.





Episode Highlights:





[0:00] Introduction to the episode and topic: How AI is
changing SEO


[1:52] Guest introduction: Bryan Sekine and his
background in SEO


[5:51] How AI is transforming search behavior and why it
matters for real estate investors


[10:18] The shift from long-form content to concise,
high-value answers in AI rankings


[15:12] What is Geo Generative Engine Optimization
(Geo) and how it differs from traditional SEO


[20:07] The importance of Google Business
Profile and how to optimize it for AI search


[27:25] Top strategies to get your real estate
business ranked in AI-generated responses


[30:11] Why Google reviews and business listings
impact your AI ranking


[33:40] How structured data and schema markup
help AI understand your website


[37:08] Bryan’s SEO & Geo checklist—a
step-by-step guide to improving your rankings


[40:41] Final thoughts on why real estate investors must start
optimizing for AI today





5 Key Takeaways:


1. AI is changing search behavior. Traditional
search engines provide multiple results, while AI tools like
ChatGPT and Gemini often suggest a single best answer. If your
business isn’t optimized, you may not be found at all.


2. Google Business Profile is critical. AI
engines use your Google Business Profile, customer reviews, and
online activity to determine rankings. Keeping this updated is
essential.


3. Reviews play a major role in AI rankings.
Businesses with high-quality, frequently updated
reviews are more likely to be referenced in AI search
results.


4. Content needs to be clear and direct. AI
prioritizes concise, high-value responses over
long-form content, making structured, relevant
information more important than ever.


5. Structured data and schema markup improve
visibility. Using schema markup helps AI engines
understand and index your website correctly, increasing the
chances of being featured in AI responses.





Links & Resources:


• Get Bryan’s SEO & Geo Optimization
Checklist: https://foxandowlmarketing.com/EEAT/


• Connect with Bryan: FoxAndOwlMarketing.com


• Follow Josh on YouTube for real estate
marketing strategies: YouTube.com/@JoshCuller





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