Referrals & Google Reviews: Become a Local Authority with Paul Myers

If you’re tired of the constant grind of cold calling, direct
mail, and paying out the nose for Facebook ads, this episode is
going to hit different. I sit down with my good friend Paul Myers
out of Augusta, Georgia—someone who’s absolutely crushed it in
real estate investing by leaning hard into relationships and
authority-building, instead of chasing every lead through paid
marketing.





Paul has generated over $1 million in gross profit from real
estate deals without spending big on ads—just by focusing on
referrals and building deep-rooted partnerships with local
realtors. In this episode, we break down his exact playbook, from
his “blitzkrieg” outreach system to his killer email newsletter
strategy. Plus, we get into a super underutilized asset in the
investor space: Google reviews. With 700+ reviews and top search
engine visibility (even ChatGPT recommends him!), Paul shares how
you can build that same local credibility and presence in your
own market.





Episode Timeline & Highlights


[0:00] - Introduction


[2:22] - How Paul built $1M+ in gross profit from agent referrals


[6:09] - Paul’s “blitzkrieg” outreach strategy to dominate agent
relationships


[10:08] - The shift from paid marketing to long-term relationship
building


[15:14] - Why realtor referrals are warmer, easier, and more
consistent leads


[18:13] - The secrets behind Paul’s 59% open rate email
newsletter to 1,600 agents


[25:49] - Why Google Reviews matter way more than most investors
think


[30:36] - What ChatGPT & Google AI say about Paul’s business
(mind-blowing SEO hack)


[35:30] - The 3-step system Paul uses to collect hundreds of
five-star reviews


[37:57] - Paul’s tip for making review requests frictionless for
anyone





Links & Resources


• Connect with Paul Myers: contact@myershousebuyers.com


• Paul’s website: myershousebuyers.com


• Dan Sullivan’s book: 10x is Easier Than 2x


• The Road Less Stupid by Keith Cunningham


• Learn more about our full-service podcast production:
Cullermedia.com





5 Key Takeaways


1. Referrals Are a Goldmine – Paul built a
seven-figure investing business by focusing on realtor
relationships, not ads.


2. Outreach Matters – His “blitzkrieg” approach
hits agents with nine touchpoints to instantly overcome
obscurity.


3. Newsletters Build Authority – A monthly email
packed with stories, listings, and reviews keeps Paul top of mind
with 1,600 agents.


4. Google Reviews Create Trust – With over 700
reviews, Paul ranks at the top of AI-driven and traditional
search engines alike.


5. Make Reviews Easy – Asking 1-on-1, keeping it
personal, and sharing a direct link makes it frictionless for
people to leave a review.





If this episode sparked some ideas and gave you action steps to
run with, do me a favor—rate, follow, and review the show
wherever you’re tuning in. It helps us reach more investors
looking to level up their marketing game. Catch you on the next
one!