Investing In Your Marketing to Build Brand & Get Deals with Jason Seward

In this episode, I’m joined by my good friend Jason Seward, CEO
of 608B Capital, for a candid conversation about the power of
personal branding—especially if you’re in the real estate game or
just starting to build your business presence. We dive deep into
Jason’s journey of transitioning from a corporate career to
becoming a full-time real estate investor and how he leveraged
social media to build a brand that attracts both deals and
investors.





We chat about the mental hurdles of putting yourself out there,
how to handle the fear of judgment, and the importance of showing
up authentically and consistently. Jason shares his real-world
experience on delegating marketing tasks, investing in brand
building before the revenue rolls in, and why being known as the
go-to expert in your market is a game changer. Whether you’re
brand new to content marketing or looking to level up, this
episode is packed with honest insights that will motivate you to
get visible and stay consistent.





Episode Highlights & Timeline:





[0:00] - Introducing Jason Seward and the power of early
brand-building.


[1:02] - Overcoming fear of judgment when showing up on social
media.


[4:15] - Jason’s journey from side hustle to full-time real
estate investing.


[7:03] - Why Jason invested in marketing before the revenue came
in.


[9:25] - Delegating marketing tasks vs. doing it yourself.


[16:01] - The importance of vetting partners and finding cultural
alignment.


[22:05] - Real-world examples of brand visibility leading to
investments.


[31:27] - How personal content humanizes your brand and builds
trust.





Links & Resources:







608B Capital: https://608bcapital.com/




Burn the Ships Podcast: https://608bcapital.com/podcast-2/




Follow Jason Seward on Instagram:
https://www.instagram.com/burningtheshipspod/




Learn more about podcast production with cullermedia.com







5 Key Takeaways:





Visibility Wins: Consistently putting your name
and business out there builds recognition and
credibility—critical for attracting deals and investors.


Own Your Brand: It’s normal to feel judged when
you start sharing content, but confidence comes from showing up
authentically and consistently.


Delegate Wisely: Hiring professionals to handle
marketing allows you to focus on your strengths and ensures
consistency, even when you’re busy.


Authenticity Matters: Sharing personal moments
(like family life) adds depth to your brand and helps people
connect with you on a human level.


Invest Ahead: Sometimes you have to invest in
your brand and marketing before the returns show up—it’s a
mindset that pays off in the long run.





Thanks so much for tuning in! If you enjoyed this episode, be
sure to subscribe, rate, and leave a review. Don’t forget to
share the show with someone who could benefit from building a
stronger brand presence. Catch you on the next one!