Love, trust and marketing in the age of AI | Amaryllis Liampoti

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vor 1 Jahr

As AI chatbots become more personal and proactive, the line between
tool and companion is beginning to blur, with some users even
professing love for their digital aides, says business consultant
Amaryllis Liampoti. She presents three foundational principles for
how brands can harness AI to build deeper emotional connections
with consumers while prioritizing well-being, transparency and
autonomy — ensuring AI enhances lives without undermining human
agency.