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  4. The rise of China's homegrown brands — and why they matter | Roger Hu
The rise of China's homegrown brands — and why they matter | Roger Hu

The rise of China's homegrown brands — and why they matter | Roger Hu

TED Talks Daily (SD video) vor 1 Jahr
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A generational shift is transforming business in China, says
consumer expert Roger Hu. He describes the young, ambitious
entrepreneurs taking over family businesses across the country,
positioning local Chinese enterprises to emerge as innovative and
globally competitive giants.

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