Episode 2: The State of Email Marketing

Episode 2: Where 80% of Social Media 'Likes' Come From, Newspaper
Megamerger, & Why Email is So Powerful In this episode, the
hosts discuss a rumored newspaper megamerger, emergence of social
media as the most-popular advertising medium of all, and why the
vast majority of advertisers handle their own email -- and fumble
doing so. The podcast features an interview with Site Impact's
Brandon Rosen, who offers his observations on why email is so
powerful, yet so underutilized. As usual, it's chock full of great
research tidbits and a lively give-and-take between Corey and
Gordon. Stay in the loop with all things Borrell when you join our
Research Alert Lists. As always, thank you for listening. If you
like the episode, leave us a review!  Want to join the
conversation? Share your comments at borrellassociates.com/podcast.