Amazon's Latest Delivery: Local Advertising

What's Amazon doing in the local advertising space? Beyond offering
geotargeted video and display ads on its own massive network, will
Amazon make purchasing a radio, TV, or newspaper ad as simple as
its "BUY NOW" button? In this episode, Gordon & Corey take
their questions to Jennifer Mock Donohue, a former local radio and
TV executive now heading up Amazon Local Advertising. Stay in the
loop with all things Borrell when you join our Research Alert
Lists. As always, thank you for listening. If you like the episode,
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