Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese

Could a radio company that snubbed digital advertising for two
decades wind up with the industry's winning strategy? This episode
features an interview with Saga Communications CEO Chris Forgy, who
forsees a steep decline in radio advertising and an aggressive
digital sales effort aimed at reviving it. Stay in the loop with
all things Borrell when you join our Research Alert Lists. As
always, thank you for listening. If you like the episode, leave us
a review!  Want to join the conversation? Share your comments
at borrellassociates.com/podcast.