Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining

Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable
Digital Advertising" is Declining, and an Interview with Jesse
McCambridge, Cox Media Group's Senior Director of Digital Sales. In
this episode, the hosts offer their theories on why radio has
suddenly awakened to the Internet. They also discuss a sudden
downward adjustment on how much digital advertising local media
companies are selling. The spotlight interview is with the head of
digital sales for Cox Media Group, a company that consistently
ranks as a top shareholder of digital revenue in its TV, radio, and
newspaper markets. Stay in the loop with all things Borrell when
you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review!  Want
to join the conversation? Share your comments at
borrellassociates.com/podcast.