Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow

Before tackling the main topic, Gordon and Corey kick off this
episode by distilling the results of their annual survey of 2,000+
local ad buyers down to three not-so-little things. Then they hone
in on the only traditional advertising medium that continues to
grow despite (or perhaps because of) the proliferation of digital
media. The show features an interview with Kym Frank, an innovator
in cross-media measurement and president of Geopath. Stay in the
loop with all things Borrell when you join our Research Alert
Lists. As always, thank you for listening. If you like the episode,
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