Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025

This episode includes stand-in guest host Jim Brown, president of
Borrell Associates, and Gordon's interview with Nexstar CEO Perry
Sook, conducted days after the FCC approval of the Tribune
acquisition. Our Episode 6 zooms in on broadcast TV, which commands
the biggest ad budgets but a relatively small market penetration of
ad buyers. The featured 10-minute interview explores Sook's view on
whether OTT subscription revenue might replace retrans fees (now
more than half of Nexstar's revenue), what "sapling" segment of the
company he sees developing into an oak tree, and what Nexstar looks
like five years from now. Stay in the loop with all things Borrell
when you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review!  Want
to join the conversation? Share your comments at
borrellassociates.com/podcast.