Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

TV budgets have become "the elephant to target," which has spurred
the broadcast TV industry to take the gloves off. Hosts Corey &
Gordon discuss why TV is so pressured, then talk to Steve Lanzano,
president of the Television Bureau of Advertising. (Sponsor note:
the phone number mentioned in this week's commercial spot is
561-685-8991.) Stay in the loop with all things Borrell when you
join our Research Alert Lists. As always, thank you for listening.
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