EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future

In the final episode of 2020, Gordon & Corey interview GroupM's
Brian Wieser, president of business intelligence at GroupM. Known
as "the most quoted man in advertising," Wieser recently issued his
annual forecast, and it's .... interesting, to say the least. You
may be shocked at how he now sees the role of media in the whole
marketing equation. The wide-ranging interview, and Gordon &
Corey's analysis, covers political advertising, outdoor's
resilience, TV's troubles, radio's flatness, and the the eight
companies that are driving digital spending. Stay in the loop with
all things Borrell when you join our Research Alert Lists. As
always, thank you for listening. If you like the episode, leave us
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at borrellassociates.com/podcast.