Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising

Gordon & Corey suddenly realize that the "younger generation"
have become an economic force and are influencing new forms of
marketing. In fact millennials are now approaching 40 and have hung
up the baggy pants and sideways-turned ballcaps, spending their
money on homes, cars, and vacations to Cancun. This show features
an interview with youth marketing guru Matt Britton, founder of
Suzy, a consumer intelligence platform, who's advised dozens of
major brands trying to reach these dynamic and sometimes demanding
new consumers. Stay in the loop with all things Borrell when you
join our Research Alert Lists. As always, thank you for listening.
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