Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity

Gordon & Corey discuss programmatic buying at the local level,
identifying the hottest growth areas: OTT, targeted TV spots,
geofencing, and Simpli.fi's big push into "addressable"
programmatic, which can deliver ads down to the household level.
The podcast features an interview with Frost Prioleau, CEO of
Simpli.fi, which managed campaigns for 40,000 advertisers last year
and saw high growth and dramatic results for its OTT and
addressable programs. Stay in the loop with all things Borrell when
you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review!  Want
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