EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY

Amid our pandemic paralysis, local marketers are self-isolating
into one of two categories: Those who see an opportunity to shine,
and those who don't. Marketing ideas are in high demand for both.
If you want to open their doors, you'd better come with three ideas
in your back pocket (and maybe a gift-wrapped can of Lysol.) Gordon
& Corey are joined by Borrell Associates President Jim Brown in
this fast-paced "give us your best ideas" episode. The show
features a phone call with Matt Coen, co-founder of the
quintessential cool-promotions company, Second Street Media. Stay
in the loop with all things Borrell when you join our Research
Alert Lists. As always, thank you for listening. If you like the
episode, leave us a review!  Want to join the conversation?
Share your comments at borrellassociates.com/podcast.