EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing

Gordon & Corey take a look at a recent survey of local
marketing activity amid the COVID-19 crisis and find that small
group of businesses have gotten very busy indeed. Master marketers
and a few media companies have skipped the hand-wringing
altogether. This episode looks at how skilled local marketers are
viewing the crisis, and how one broadcaster has sprung into action
and created a dynamic library of more than 600 examples of crisis
marketing messages for ad-sales reps. The show features an
interview with the Vice President of Digital Media Sales for
Nexstar Media Group, Bill Caudill, who talks about how the
company's 1,000+ reps have pivoted. Stay in the loop with all
things Borrell when you join our Research Alert Lists. As always,
thank you for listening. If you like the episode, leave us a
review!  Want to join the conversation? Share your comments at
borrellassociates.com/podcast.