Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Kicking off Season 3, Gordon & Corey place OTT and political
advertising and OTT front and center. Borrell's latest Business
Barometer is looking good, but prospects look best for OTT or
streaming video sales. This episode features an interview with Mark
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Kicking off Season 3, Gordon & Corey place OTT and political
advertising and OTT front and center. Borrell's latest Business
Barometer is looking good, but prospects look best for OTT or
streaming video sales. This episode features an interview with Mark
Lieberman, president & CEO of Viamedia, the nation's largest
independent seller of local TV advertising solutions, who discusses
a "perfect storm" that's coming in August as political advertising
comes raging back. Stay in the loop with all things Borrell when
you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review! Want
to join the conversation? Share your comments at
borrellassociates.com/podcast.
advertising and OTT front and center. Borrell's latest Business
Barometer is looking good, but prospects look best for OTT or
streaming video sales. This episode features an interview with Mark
Lieberman, president & CEO of Viamedia, the nation's largest
independent seller of local TV advertising solutions, who discusses
a "perfect storm" that's coming in August as political advertising
comes raging back. Stay in the loop with all things Borrell when
you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review! Want
to join the conversation? Share your comments at
borrellassociates.com/podcast.
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