Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?

Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?

Episode 26 features an interview with Dean Ridings, the president and CEO of the newspaper industry’s largest trade association, America’s Newspapers. With classified ad revenue all but vanished and print circulars at a “tipping point,” Ridings talks abou
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vor 5 Jahren
Episode 26 features an interview with Dean Ridings, the president
and CEO of the newspaper industry’s largest trade association,
America’s Newspapers. With classified ad revenue all but vanished
and print circulars at a “tipping point,” Ridings talks about how
the industry will generate enough funds to sustain it’s biggest
competitive advantage: well-staff newsrooms. Gordon & Corey
offer their insights and take a swipe at those who think
advertisers will abandon social media and “come back” to
tried-and-true print and broadcast media. Stay in the loop with all
things Borrell when you join our Research Alert Lists. As always,
thank you for listening. If you like the episode, leave us a
review!  Want to join the conversation? Share your comments at
borrellassociates.com/podcast.

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