Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium

Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium

Gordon & Corey turn a critical eye toward out-of-home advertising, the only "traditional" form of media that's been wholly unaffected by Google, Facebook, and other digital media. This episode features an interview with Anna Bager, the new CEO of the Out-
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Beschreibung

vor 5 Jahren
Gordon & Corey turn a critical eye toward out-of-home
advertising, the only "traditional" form of media that's been
wholly unaffected by Google, Facebook, and other digital media.
This episode features an interview with Anna Bager, the new CEO of
the Out-of-Home Advertising Association of America. She sees OOH as
a viable competitor for video advertising that has a very bright
future in taxis, airports, elevators, gas pumps, and lobbies. Stay
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