Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries

Fresh off a project to size the U.S. Content Marketing business,
Corey talks about how COVID-19 has buoyed the need for many
businesses to tell their stories via "sponsored content" methods.
This podcast also features an interview with Brian Gorman, founder
of iPublish, which was recently acquired by Legacy.com. Gorman says
the company is now processing 600,000 obituaries a year and is
discovering new ways develop a business around these content-rich
capsules of information. Stay in the loop with all things Borrell
when you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review!  Want
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