Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

Gordon & Corey discuss new research pegging the burgeoning
Content Marketing industry at a whopping $63 billion. As more
businesses develop their own channels, they're finding a growing
need to feed the "news" monster. Julia Campbell, GM of The Branded
Content Project, join the hosts for a lively discussion on where
it's all headed. Stay in the loop with all things Borrell when you
join our Research Alert Lists. As always, thank you for listening.
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