EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
Radio officially turned 100 last year, but can it survive the next
10? Corey & Gordon explore radio's challenges but discover
something remarkable: It's morphing and beginning to distance
itself ever so slightly from the word "radio." The episode features
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Radio officially turned 100 last year, but can it survive the next
10? Corey & Gordon explore radio's challenges but discover
something remarkable: It's morphing and beginning to distance
itself ever so slightly from the word "radio." The episode features
an interview with Radio Advertising Bureau CEO and President Erica
Farber, who offers a broader view (think "audio") of an industry
that's actually growing. Stay in the loop with all things Borrell
when you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review! Want
to join the conversation? Share your comments at
borrellassociates.com/podcast.
10? Corey & Gordon explore radio's challenges but discover
something remarkable: It's morphing and beginning to distance
itself ever so slightly from the word "radio." The episode features
an interview with Radio Advertising Bureau CEO and President Erica
Farber, who offers a broader view (think "audio") of an industry
that's actually growing. Stay in the loop with all things Borrell
when you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review! Want
to join the conversation? Share your comments at
borrellassociates.com/podcast.
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