Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company

Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company

Nexstar Media Group owns one of the nation's largest local digital operations, with 122 local websites, 316 mobile apps and more than $200 million in digital revenue last year. But it underwent a major reorganization in late 2020, shutting down its separa
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vor 4 Jahren
Nexstar Media Group owns one of the nation's largest local digital
operations, with 122 local websites, 316 mobile apps and more than
$200 million in digital revenue last year. But it underwent a major
reorganization in late 2020, shutting down its separate digital
venture and jettisoning unprofitable products. So, where's the
company headed in 2021? This episode features an interview with
Karen Brophy, a former Hearst newspaper executive who was tapped
recently as president of Nexstar's digital division. Stay in the
loop with all things Borrell when you join our Research Alert
Lists. As always, thank you for listening. If you like the episode,
leave us a review!  Want to join the conversation? Share your
comments at borrellassociates.com/podcast.

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