Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
Digital agencies are all the rage, but not all survive. In this
episode, Gordon & Corey embark on the first of a three-part
series exploring the phenomenon. Episode 48 interviews three
executives from newspaper and TV companies whose agencies failed.
They
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Digital agencies are all the rage, but not all survive. In this
episode, Gordon & Corey embark on the first of a three-part
series exploring the phenomenon. Episode 48 interviews three
executives from newspaper and TV companies whose agencies failed.
They include Mark Poss from Big Fish Works in Red Wing, Minnesota;
Chris Edwards from Fusion Farm in Cedar Rapids; and Dan Easton from
Advocate Digital Media in Victoria, Texas. They all succeeded
initially. But everything unraveled after each made a critical
decision. Stay in the loop with all things Borrell when you join
our Research Alert Lists. As always, thank you for listening. If
you like the episode, leave us a review! Want to join the
conversation? Share your comments at borrellassociates.com/podcast.
episode, Gordon & Corey embark on the first of a three-part
series exploring the phenomenon. Episode 48 interviews three
executives from newspaper and TV companies whose agencies failed.
They include Mark Poss from Big Fish Works in Red Wing, Minnesota;
Chris Edwards from Fusion Farm in Cedar Rapids; and Dan Easton from
Advocate Digital Media in Victoria, Texas. They all succeeded
initially. But everything unraveled after each made a critical
decision. Stay in the loop with all things Borrell when you join
our Research Alert Lists. As always, thank you for listening. If
you like the episode, leave us a review! Want to join the
conversation? Share your comments at borrellassociates.com/podcast.
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