Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?

Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report examining how some agencies have been able to scale operatio
26 Minuten

Beschreibung

vor 4 Jahren
Almost half of the 5,500 digital agencies in the U.S. are run by
media companies, but they're struggling to grow beyond being
boutique shops. In this episode, Gordon & Corey preview a new
report examining how some agencies have been able to scale
operations and embark on a path to become the dominant local
agency. The podcast features an interview with Tom Cheli, CEO of
Frequence, which contributed 27 months of sales data that led to
the analysis. Stay in the loop with all things Borrell when you
join our Research Alert Lists. As always, thank you for listening.
If you like the episode, leave us a review!  Want to join the
conversation? Share your comments at borrellassociates.com/podcast.

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