Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?

Google and Facebook have cracked the do-it-yourself code for local
advertisers. Does that mean the days of the local ad-sales rep are
numbered? Corey and Gordon dive into recent survey data, then turn
to a DIY platform export, Rosie O'Meara from GroundTruth, for
answers. Stay in the loop with all things Borrell when you join our
Research Alert Lists. As always, thank you for listening. If you
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