Episode 60: Beware! Here Come Those 20-Something Marketers

Demand has mushroomed for marketing graduates as local businesses
clamor for someone to take over all their "owned" media pages. Who
are these youngsters, and how will they influence advertising
decisions? In this episode, Gordon & Corey talk to a marketing
professor and two of his students -- 20-somethings who aren't all
that familiar with radio or newspapers or the name of the local TV
station. Stay in the loop with all things Borrell when you join our
Research Alert Lists. As always, thank you for listening. If you
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