Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.

A famed advertising guru called 2021's advertising growth a "false
storm" and suggested that traditional media companies and ad
agencies have 12 months to transform -- or die. Gordon & Corey
consult with media transformation expert Scott Anthony from
Innosight, who sees two paths ahead. The hosts also tackle major
shifts in automotive advertising, which suffered a topsy-turvy two
years and seems to be on a very different path in 2022. Stay in the
loop with all things Borrell when you join our Research Alert
Lists. As always, thank you for listening. If you like the episode,
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