Episode 69: How Smart Are You About Advertising?

Advertising has become more complex than ever. And that's spawned
one of the biggest opportunities of all for marketers to become
trusted advisors to their own customers. But just how smart are you
about all things digital? Corey & Gordon quiz each other on a
few basic questions, then turn to longtime advertising expert Tim
Burke, CEO of Conduit Digital, for his take. Burke talks about
helping sellers become experts beyond the products they're selling,
and about outsourcing digital product fulfillment in a way that
helps sellers do what they do best. Stay in the loop with all
things Borrell when you join our Research Alert Lists. As always,
thank you for listening. If you like the episode, leave us a
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