Episode 72: The Secret to Radio's Immortality

Why has AM/FM radio survived Walkmans, iPods, Pandora, smart
speakers and now podcasts? Fresh from a new survey of 30,000
station listeners, longtime radio analyst Fred Jacobs sits in as
co-host for Corey and joins Gordon on the debate over why radio
lives on. The podcast features an interview with Bill Rose
discussing audience measurement and Nielsen's hip new Personal
People Meter. Stay in the loop with all things Borrell when you
join our Research Alert Lists. As always, thank you for listening.
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