Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights

Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights

How will out-of-home advertising fare in the coming metaverse? Clear Channel CEO Scott Wells offers his vision. He talks about the role of 3D, AR, and VR, and addresses the question, "Because Outdoor can now deliver real-time messages, is the industry get
22 Minuten

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vor 3 Jahren
How will out-of-home advertising fare in the coming metaverse?
Clear Channel CEO Scott Wells offers his vision. He talks about the
role of 3D, AR, and VR, and addresses the question, "Because
Outdoor can now deliver real-time messages, is the industry getting
into the news business?" This is the sixth in a series of
interviews asking industry CEOs the question, "What's your vision
for 2032?" Stay in the loop with all things Borrell when you join
our Research Alert Lists. As always, thank you for listening. If
you like the episode, leave us a review!  Want to join the
conversation? Share your comments at borrellassociates.com/podcast.

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