Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back

Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back

Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made
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Beschreibung

vor 3 Jahren
Could the phase-out of 3rd party cookies turn into a comeback for
local print and broadcast media? Longtime media and advertising
executive Shawn Riegsecker thinks so. Not one to pull punches, the
founder and CEO of Basis (formerly Centro) says media made every
mistake in the book dealing with the Internet for the past 20
years. But they now have the opportunity to turn tables on the tech
giants. Corey & Gordon offer their insights on Riegsecker's
vision. Stay in the loop with all things Borrell when you join our
Research Alert Lists. As always, thank you for listening. If you
like the episode, leave us a review!  Want to join the
conversation? Share your comments at borrellassociates.com/podcast.

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