Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

Seems like everybody is selling the same digital marketing
products. And that makes them low-margin commodities. Gordon &
Corey wonder if it's time for media companies to go back to doing
what they do best -- selling higher-margin O&O inventory. They
get some insight from omnichannel marketing expert Oliver Jacob,
president of Frequence. Stay in the loop with all things Borrell
when you join our Research Alert Lists. As always, thank you for
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