Episode 93: Saga Suddenly Gets Serious About Digital
Digital focus hasn't been a hallmark of Saga Communications. Among
publicly held radio broadcasters, Saga has been at the bottom of
the heap in digital revenue. But something has changed, and the
company's stunningly successful digital experiment in Tenne
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Digital focus hasn't been a hallmark of Saga Communications. Among
publicly held radio broadcasters, Saga has been at the bottom of
the heap in digital revenue. But something has changed, and the
company's stunningly successful digital experiment in Tennessee is
being rolled out to other markets. In this episode, Gordon &
Corey interview the new CEO, Chris Forgy, to learn how Saga will
change under his leadership. Stay in the loop with all things
Borrell when you join our Research Alert Lists. As always, thank
you for listening. If you like the episode, leave us a
review! Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
publicly held radio broadcasters, Saga has been at the bottom of
the heap in digital revenue. But something has changed, and the
company's stunningly successful digital experiment in Tennessee is
being rolled out to other markets. In this episode, Gordon &
Corey interview the new CEO, Chris Forgy, to learn how Saga will
change under his leadership. Stay in the loop with all things
Borrell when you join our Research Alert Lists. As always, thank
you for listening. If you like the episode, leave us a
review! Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
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