Uh-Oh. The Deer Have the Guns

Local businesses have grown smarter about marketing over the past
five years -- a lot smarter. Instead of relying on ad-sales reps to
guide them, many have hired their own marketing managers and have
become familiar with industry mechanics. In short, the deer have
the guns. In this episode, Gordon is joined by guest co-host Taryn
Tatarinowicz, who delivers evidence of how frustrated advertisers
have become with less-than-savvy sales reps. The remedy? The duo
offers a few creative ways to attack the issue. Stay in the loop
with all things Borrell when you join our Research Alert Lists. As
always, thank you for listening. If you like the episode, leave us
a review!  Want to join the conversation? Share your comments
at borrellassociates.com/podcast.