Wondering About the Profitability of Digital Sales

Traditional media companies that also sell digital advertising have
seen gross profit margins slip over the past decade. Could digital
sales be a drag? Gordon & Corey offer preview of the intriguing
questions being asked of CFOs in an attempt to gauge just how
profitable digital sales might be. They also turn to an expert on
digital expenses, Todd Handy, the CRO of SEBPO, who identifies
areas where margins can be improved. Stay in the loop with all
things Borrell when you join our Research Alert Lists. As always,
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