As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

More media companies are selling SaaS marketing tools, which begs
the question, are machines replacing sales reps? For answers, our
hosts turn to longtime SMB marketing expert Gordon Henry, the Chief
Strategy Officer for thryv. Henry discusses recent growth in
thryv's SaaS client base, and, oh yeah, the company's other
business -- publish 1,000 yellow pages books. Stay in the loop with
all things Borrell when you join our Research Alert Lists. As
always, thank you for listening. If you like the episode, leave us
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at borrellassociates.com/podcast.