Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In t
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Could hyperlocal TV programming be the future of local television?
Cox Media is headed in that direction, enjoying early success with
its plan to expand television news coverage to dozens of
neighborhoods surrounding North Atlanta and Charlotte, N.C. In this
episode, Gordon & Corey discuss how 2024 is shaping up to be a
breakout year for OTT, and how Cox's well-timed strategy to
surround urban markets might be headed for a rollout in other
markets. The show features an interview with Eric Kozik, Head of
Development for Cox Media Group. Stay in the loop with all things
Borrell when you join our Research Alert Lists. As always, thank
you for listening. If you like the episode, leave us a
review!  Want to join the conversation? Share your comments at
borrellassociates.com/podcast.

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