It's the Email, Stupid

What will impresses advertisers these days? It's not your giant
on-air or online audience. It's the size of your email list. In
this episode, Corey & Gordon take a look at phenomenal progress
some media companies have made in building up email relationships,
and they suggest a lofty goal for those trying to prepare for the
transition to 1st-party data sets. The show features an interview
with email expert Creighton Green, co-founder of Audience.io. Stay
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