The Forgotten Goldmine in Email

What's the preferred medium when it comes to business
communications?  What's the top choice of advertisers when
purchasing ads?  What do people readily give up as
"currency" for accessing content, getting a discount coupoun, or
entering a contest?   Email!  This episode focuses on
why email is so pervasive and powerful, yet so overlooked by many
in the business of marketing and advertising.  Kurtis
Barton, the executive in charge of strategy at Voice Media Group,
agrees that an email address is valuable, but offers insights on
how applying a little extra effort can make email addresses
exponentially more valuable.


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