Are Digital Marketing Services Worth Selling?

If digital marketing services are used by more than two-thirds of
advertisers, why are so many media companies -- especially TV
stations -- shunning them? Are they low-margin? Too messy to
implement? The hosts dive into the stats and develop what they call
the "chiclet theory." Stay in the loop with all things Borrell when
you join our Research Alert Lists. As always, thank you for
listening. If you like the episode, leave us a review!  Want
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