Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy

True to form, CTV and OTT advertising is a disruptive innovation
that appeals more to a NEW set of would-be TV buyers -- smaller
businesses. In this episode, media transformation expert Jim
Wilson, who founded OTT platform Premion and is now president of
Madhive, discusses what it takes to reach and serve businesses
whose typical CTV buy is pretty small -- about $4,000. He also
talks about his appointment to the board of Audacy, the radio
company that has just emerged from bankruptcy. Stay in the loop
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always, thank you for listening. If you like the episode, leave us
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