Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'

The failure point for incumbent businesses faced with a disruptive
technology comes when they interpret it as being supportive of
their existing business. Yet that's exactly how most media
companies view the Internet. In this episode, Corey & Gordon
turn to an expert, Jim Cutler, who describes how today's
swipe-happy world has made traditional media's content look like
gabby fluff. Stay in the loop with all things Borrell when you join
our Research Alert Lists. As always, thank you for listening. If
you like the episode, leave us a review!  Want to join the
conversation? Share your comments at borrellassociates.com/podcast.