Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences

Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences

In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audien
22 Minuten

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vor 10 Monaten
In this mythbusters-styled episode, the hosts focus on three
oft-stated facts: Many legacy media companies are investing heavily
in digital; the unprofitability of digital products is curtailing
their sales; and their core strength is tied to large audiences of
local consumers. Gordon & Corey are joined by longtime sales
expert Jim Brown, who helps dredge up the facts. Stay in the loop
with all things Borrell when you join our Research Alert Lists. As
always, thank you for listening. If you like the episode, leave us
a review!  Want to join the conversation? Share your comments
at borrellassociates.com/podcast.

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