24. HOW TO INCREASE YOUR LUNCH SALES | Restaurant Marketing Ideas

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// WHO:


Hengam Stanfield is the co-owner of two restaurants in San
Antonio alongside his husband Matt. Their background is in
engineering.   They tripled their restaurant sales in
less than 5 years with 0 prior restaurant experience.
They believe every restaurateur deserves owning a
restaurant that does not own them. 


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future Q&A episode at
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// TODAY’S EPISODE:


Today is Making Dough Q and A Show was I gonna answer Christal
question and Christal asked..


“Looking for ideas to boost are Wednesday night and Friday
through Sunday lunch business...  not really interested in
kids. Kids eat free and no room inside for live entertainment.”


Let’s tackle Sunday lunch. 


One of the things you need to know is especially when slower days
and time is understanding the mood and the psychology of what
people go through. What is on their mind on a Sunday night?


It is important for you to study your demographic.


Why would folks come to your restaurant for lunch on Sunday?!
They want to go out and eat. 


So today I wanna share you few tips on how we’re able to do that.


Study it. 


Study why people come to that restaurant You need to study and
figure out how you gonna do better. Are you going to do the same
similar offering or lunch special?


We have a lunch buffet that is super popular for all
families. 


Think about the offerings for like a lunch special. Why should
people come to your restaurant? You have to give them a reason to
come to your restaurant. 


Get to know them so they know you exist?! 


I’m telling you on Sundays a lot of folks go to church. We have a
good relationship with churches. So we are not just doing it for
the sales, we’re doing it what’s align in our brand messaging our
values. 


Always build a relationship with people.


Always think about how you gonna build partnership with people.
Go out shake some hands. Have you been in our restaurant or not?
Do you have often meetings this sometimes? We would love to cater
your lunch sometimes. Let me know. Can I have your business card?
Build a relationship or partnership. 


You go to sow seeds. 


It takes a little while but it is what it is. I wanna tell you
that if there is another restaurant in your community on your
slower days or time know that there is always an opportunity for
you to take some market share.