35. Raise prices without losing customers | Restaurant Marketing

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Is it time increase your prices again?


Today I am sharing with you how we are increasing our prices yet
again right before June and the summer season. 



6 ways to increase the Perceived Value of your
food


A step by step process to follow to assess is you
should increase your prices and how to go about
it 


And of course, all the logistics to
consider 



You servers don’t want to be confronted with an angry customer
and in the case of our manager she is scared by just one customer
considering we sell hundreds of calzones every month! 


When was the last time you increase your
prices? 


If it’s been more than a year, you may want to consider that this
month. Specially as we enter the summer season where you will
hopefully get a boost of sales. 


Here is the reality that your staff and customers don’t
know about: 
There is inflation and the cost of food increases year after
year.  In this economy in order to get high quality candidates
to apply to work for our restaurants, you need to be able to pay
competitively.  The property taxes continue to increase year
after year and if you are leasing it’s directly passed through from
your landlord to you. 

One of the ways to combat these realities and difficulties is by
increasing prices! 


When you increase prices here is what
happens: 


Your gross sales will increase 

Your labor % will reduce since it’s proportional about
sales 

Your food cost % will reduce since it’s proportional about
sales   






Sort Out Logistics: 


Update your to-go menu

Update your Menu board

Update POS system

Update pricing listed on your website  

Update Discounts/ combo deal  

Communicate with your Servers and come up with a script