36. To Coupon or not to coupon? | Restaurant Marketing

The Ultimate Restaurant Marketing Guide  and all our
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How to Run a Successful Coupon Marketing
Campaign? 


First we need to consider the pros and cons or coupons. Also, the
season your restaurant is in.  Your current customers and
their expectation as well as your competition! 


The correct way of viewing coupons is NOT to grow sales for an
evening but rather, it's more about gaining new customers for
life! 


Type of Coupons: 



Flat-Rate Coupons


Percentage-Based Discounts


A complimentary Gift


BOGO 


Combo deals 


Time-based discounts


Loyalty Cards 



In this show I share with you the logistics you need to
consider when it comes to offering coupons.  What has worked
for us and much more!