44. The EASIEST UPSELL | Restaurant Marketing

The Ultimate Restaurant Marketing Guide  and all our
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In the last couple shows we’ve been talking about UPSELLING and
making some dough! 


We talked about: 


The math behind upselling

5 Reasons why your people are not consistently upselling
(links in the show notes) 

Today, we are talking about the EASIEST upsell! 

It would require minimal training

Minimal script 



8 out of 10 customers say yes to!



The easiest upsell is the 2ND Drink! 


Upselling the 1st Drink: 


Describe the beer, or wine 

This would require our servers to know the description of
each of our beers and wines 



Know what it pairs well with 

This would require our servers to know what beer and wine
pair well with what dishes and why 



Samples 

The drink cost 



Some folks don’t drink no matter how great our people
sell! 

Hearing No’s 





Upselling 2nd drink: 


No need to describe the beer or wine! 

No need to know what it pairs well with! 

No need to give any samples! 

The customer clearly drinks beer and wine! 

How to sell? 

As soon as the customer has around 1 inch left 

Smile, give eye contact and just ASK:
“May I get you another one?” 

8 out of 10 people will say yes to the 2nd drink! 





DOUGH MAKING PLAN: 


Ask your servers to tell you the difference between the 1st
vs the 2nd drink!
So THEY come up to the conclusion of how easy it is to upsell
the 2nd drink!

Track how many beers/ wine you sell per week AVG.  

Do the math: 

AVG 50 beers at $5 a pint weekly = $250/ week x 52 =
$13,000/ yr

If we sell 25 beers more at $5 = $375 x 52 = $19,500/ yr
 #WinWinWin



TRACK, REWARD! 

Email me and let me know of your results! I’d love to
celebrate with you



SUBSCRIBE - next show we are talking about the biggest mistakes
our servers make when it comes to upselling 


Back to work and make some DOUGH 





// WHO:Matthew and Hengam Stanfield are the
owners of two restaurants in San Antonio. Their background is in
engineering.   They tripled their restaurant sales in
less than 5 years with 0 prior restaurant experience.
They believe every restaurateur deserves owning a
restaurant that does not own them. // Need help with your
restaurants marketing strategy? Let’s chat. Email
us at: MakingDoughShow@gmail.com// 





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